Popees Baby Care

Role
Envato Market
Duration
UX, UI Design, Development
Duration
8 March 2025
Designer
ThemePure

Brand overview

Partnered with Popees, a trusted baby care and children’s apparel brand, to strengthen its digital presence and connect with modern parents. Through targeted digital campaigns, performance-driven creatives, and relatable storytelling, we highlighted product safety, newborn comfort, and gentle fabrics to increase online brand awareness, traffic, and conversions.

01. Audience Research
Analyzed digital behavior, search intent, and social media habits to understand modern parents and their purchasing decisions.
02. Campaign Strategy
Developed targeted digital campaigns highlighting newborn comfort, fabric safety, and gentle baby care essentials.
03. Performance Creatives
Created parent-focused advertising creatives and relatable messaging to communicate product benefits across digital channels.
04. Digital Growth
Strengthened online brand recall, expanded digital reach, and drove measurable growth in website traffic and conversions.

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